- 2024
Where performance is built
A rebrand designed to make this coach impossible to overlook.
From outdated visuals to a bold identity built to attract, position, and compete.
- Elame Tennis Performance
Strategy
We focused on infusing the brand with movement, openness, and clarity. The goal was to create a dynamic visual that feels accessible & forward-moving, while staying professional.
Execution
To bring ETP’s new vision to life, we designed a bold and versatile logo that radiates clarity and confidence.
The vibrant tennis lime green became the visual heartbeat of the brand. A fresh, inclusive hue that instantly draws attention and signals vitality.
Every element was crafted to be adaptable across platforms.
Impact
The new brand identity sparked immediate attention. ETP now communicates with a voice that is modern, inclusive, and assertive, turning curiosity into engagement and helping them connect with a wider audience.
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My logo was able to push the visibility of the academy far beyond our expectation.
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I wanted to take this time and opportunity to acknowledge and thank you for the great work we did together. Thanks for your patience, your understanding and your dedication to deliver the product not just on time but accurately. My logo was able to push the visibility of the academy far beyond our expectation.
Jeff Elame
